Transcendence presented an augmented reality experience at Merge Madrid that invited guests to step through a digital portal into another universe. Designed with a powerful message and optimized for social media sharing, the installation encouraged visitors to capture and post their moment—blending immersive technology with creative storytelling.
This experience demonstrated the usability and impact of AR as both an engagement tool and a memorable brand interaction. By merging intuitive design with visual spectacle, Transcendence transformed its stand into a shareable journey, expanding the event’s reach far beyond its physical space.
Transcendence presented an augmented reality experience at Merge Madrid that invited guests to step through a digital portal into another universe. Designed with a powerful message and optimized for social media sharing, the installation encouraged visitors to capture and post their moment—blending immersive technology with creative storytelling.
This experience demonstrated the usability and impact of AR as both an engagement tool and a memorable brand interaction. By merging intuitive design with visual spectacle, Transcendence transformed its stand into a shareable journey, expanding the event’s reach far beyond its physical space.
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